Category: Security Management
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The Shift from SEO to GEO: What It Means for the Physical Security Industry
The era of traditional SEO is ending, and physical security companies must adapt to survive. With a staggering 84% of content marketers and SEOs already feeling the impact of AI on their SEO strategies, the writing is on the wall: the old ways of doing things are over. With over…
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Physical Security Marketing Strategies to Conquer Complexities
The physical security industry isn’t for the faint of heart. As someone who’s transitioned from boots-on-the-ground operations to the sales and marketing arena, I’ve experienced the frustrations of SDRs firsthand while also understanding the complexities faced by potential clients. Long sales cycles, intricate technical details, and fierce competition are just…
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Digitalization vs. Digitization: A Physical Security Perspective
In the relentless march of progress, the digital age has gracefully permeated every nook and cranny of our lives. From ordering pizza to orchestrating intercontinental business deals, the world’s transformation into a digital playground is undeniable. The crown jewel of this digital revolution is the concept of “digitalization,” a term…
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New Chip Restrictions will IMPACT Physical Security Market
Over the last two years, unprecedented circumstances have thrown the global supply chain into disarray. Of all the supply chain challenges, the lack of semiconductors or chip-tech shortage ranks high on the list for physical security manufacturers. With new restrictions aimed at China, physical security manufacturers must monitor the ongoing…
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Cyber-Physical Security Convergence will BOOM in 2022
In today’s digital world, no reputable company would operate without considering its cybersecurity posture. With cyber threats surging even small firms plan to raise their spending on managed security services by 85 percent. The challenge is that many companies are spending most of their efforts on cyber while overlooking the…
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What is security management…really?
We live in a time of vast change, and it appears that things are only going to accelerate. As a result, the field of security management is vast and growing each day. From supervising security guards at a retail park to managing state-of-the-art surveillance equipment, security management is as extensive…
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Security Guard Staffing Shortages impacting schools
With the latest school shooting at Oxford High School in suburban Detroit, school shootings have hit a record high this year. As the nation continues to review this tragic incident and find ways to improve school security the role of security guards is an issue that must be addressed. Security…
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3 Keys to effective event security
Travis Scott is facing lawsuits and a barrage of well-deserved criticism in the wake of the terrible Astroworld disaster, which claimed the lives of eight people and injured many more. Concertgoers took to social media to express their dissatisfaction with the event’s management, claiming a lack of security and medical…
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5 Steps to Develop Effective Physical Security Measures
A big part of success in physical security comes not in winning battles but in avoiding them altogether. In order to make our buildings, facilities, and warehouses less attractive for would-be criminals we need to have effective preventive measures in place. Preventive measures reduce the likelihood of a deliberate attack,…
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What are Physical Protection Systems?
Before we get into physical protection systems, it is important to note that in order to protect your company and its assets, the very first step is to perform a threat and vulnerability analysis. Based on that analysis, the Chief Security Officer (CSO) or property manager, etc., can then coordinate…
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